The first time Auto-Tune – a strong power of music appeared was in 36 seconds with the hit Cher’s “Believe” in 1998. The top song started the first idea about the music material (which created the music form in the 20 century). It is so surprised for the listeners when heard “I can’t break through” song, which is as clear as crystals to make the voice dimmer. The special effect repeated in the upcoming phrase; however, there is a strange vibration as a robot, “So sa-a-a-ad that you are leaving”. Currently, “Cher effect” in Believe is the beginning of the music, started with Auto-Tune generation at moment. So how does auto-tune revolutionize the music? Thus, All Know-How will mention the revolution, global penetration of Auto-Tune.
Thirsting For Taking Creative Rights
In fact, the pitch-correction technology appeared about a year before Believe became a hit song, but the manufacturers used Auto-Tune – a strong power of the music as a “magic tool”. The incredible perfection and strange vibrations in Cher’s voice at the key points in the song have made Believe become the first record opening the effects and technological artifice of the singer’s voice in the clearest and the most direct way, as well as drawing the world’s attention. Auto-Tune has quickly appeared in the entire kinds of music, including R&B, Dancehall, Pop, House, even Country.
How Auto-Tune Returned
It is a long time before inventing Auto-Tune-, the mathematician Dr. Andd the complex algorithms to interpret the underground tremor data through the ultrasonic waves, helping Exxon – the oil giant find drilling sites. However, Andy indulged in not only the mathematics but the music. Few people knew that he could skillfully play the flute, and even earn money to go to college by teaching music instruments. In 1989, he left the easy-to-start field to launch Antares Audio Technologies company, although he did not know what the company would study and develop.
From the seed of technology, Andy Hildebrand became famous after lunch with his colleagues in this field. When he asked what the company needed to be invented, a girl jokingly suggested the machine that would enable her to sing in tune. The idea immediately came across in Andy’s brain. He quickly realized that the algorithm helping him draw geological subsurface could be used to modify the pitch.
At that time, Antares’s goal was to “correct” the pitch deviations to make the songs more perfect. Moreover, Auto-Tune could change the melody speed. For example, in “Believe”, “crisp and sparkling” sound effects, “like a robot”, in term of technique, known as “pitch quantization”. That means vibrating sound or vibrations in the transition among the notes would be removed, instead, each note is attached to an accurate pitch.
Simultaneously, the speed is accelerated, making the sound sharper. In the following years, Antares continued to adjust and expand the capabilities of Auto-Tune – a strong power of the music, while creating a number of plug-ins related to speech processing. If it initially produces completely artificial sounds, the software currently targets more “human” effects. For instance, creating a warm feeling or the breath presence aims to bring the true and natural feeling in the voice to hide the machine intervention.
The outstanding change of Auto-Tune – a strong power of the music is when artists started using it in the recording process. The sound engineers didn’t collect the raw voice and then edited the post-production. Instead, they all were corrected during the record. More and more songs are no longer the origin – untreated to handle.
Artificial Or Humanity?
Properly, up to 99% of the voices in the media have gone through the complicated and overlapped process. It is similar to a star’s hair which is dyed, cut, or styled, but ultimately creates a natural feeling. All are the products of a skilled hand!
Auto-Tune – a strong power of the music is still considered as an unnecessary thing in music life when it was first born. It was on the verge of being abandoned by the public – at least for those who worship the “original” music. But the era also proved that Auto-Tune was not a fad, even after the hit version of Cher. There was a time when Auto-Tune – a strong power of the music was “disgraced”. And it only became popular after the T-Pain rapper using the perfect studio technique for own music products.
Currently, it is more famous than ever such as Kanye West, Taylor Swift, Selena Gomez, Rihanna, Katy Perry, etc. The most recent outstanding example is Apeshit single – of the couple The Carters – Beyoncé and Jay-Z. There are people using Auto-Tune to create a specific style of music even though they have a great voice, there are also users to “slap” the points that are still different, hiding the voice limitations.
Of course, whether Auto-Tune is one of the worst inventions of the era (like The Times voted) is still controversial. Like Photoshop or even the makeup, the girls still cover their face every day. Some people like it, or not, but people still can’t live without them. Because people (or the majority of people) always prefer the aesthetic element. The tool means to help people do things that they cannot (or have not) done by themselves. It is important how people use it, for what purpose.